Case Study – Community Christian Church
Community Christian Church, a non-denominational church in Florida, had SEO issues with their website that were preventing them from the search engine rankings needed to reach as many people as possible.聽 Organic search traffic was not as high as it could be due to SEO problems ranging from lack of important meta and alt tags to broken links and dynamically created blank pages that were having a negative influence on the quality of their website.聽 They needed our partner, Missional Marketing to fix their technical SEO problems as well as optimize the most important website pages.
The Opportunity
The SEO health score of Community Christian’s website after a technical audit was only 63%.聽 Missing image alt attributes, duplicate meta descriptions and no H1 tags made up 61% of their SEO errors.
The Solution
Missional Marketing fixed their on-page SEO issues, by adding alt tags to images, adding H1 tags and implementing effective meta tags.聽 They also fixed any duplicate content issues and no-indexed unnecessary pages.
Missional Marketing also provided a list of 300 high value keywords that have the highest traffic opportunities with the lowest difficulty score.聽 By using these targeted keywords, Community Christian will increase targeted visitors who show an interest in visiting their church.
The Result
After Missional Marketing completed their work, the health score of Community Christian’s website increased to 94%.聽聽Fixing their website’s search optimization issues is the first step to boosting their online visibility and domain authority.
Missional Marketing was able to increase the search volume for their targeted keywords.
Conclusion
By fixing common SEO issues on Community Christian’s website, Missional Marketing was able to increase organic traffic, domain authority, linking domains and keyword search volume. Next steps would be to add SSL, improve load times, and continue to add rich keyword content to see even more dramatic SEO results.