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What can and cannot be obtained using SEO, read the first part of the article: SEO in 2019 – Part I

Payment schemes for SEO services. Are there guarantees in SEO?

Warranty

One of the common questions asked by SEO service customers is the issue of warranties. SEO is a strange, unreliable thing; the reputation of contractors is often dubious. Of course, I want to play it safe and get a guarantee of the result.
Let’s see what is possible and what is not.

There are no guarantees of results in SEO

No conscientious contractor can guarantee you that in such a time frame your traffic or positions will grow in such a volume. SEO doesn’t work this way; it’s not a direct purchase. Speaking beautifully, an SEO performer indirectly affects the likelihood of a future result. We increase the attractiveness of your site for search engines that do not publish the rules of the game, do not report to anyone and are in no way under our control.

Yes, there are recipes that often bring results – working with the site’s settings, usability, content refinement, and everything else that we discussed in the section “What the contractor does”. But in the same way, there is a thousand and one reasons why these actions can give a weak result: actions of competitors or their current dominant position, change of algorithm (if you are not involved in rough manipulations, you should not be afraid of sanctions due to a change in algorithms, but the terms out of sight can grow) and so on. If you have already come under sanctions, you can only expect a time out from under them, but not guarantee in any way.

In addition, force majeure such as falling traffic in the subject due to external reasons.
You may not get the return from SEO because you mainly compete in price and at the same time your prices are often higher than those of competitors. Here you must first change something in the business model.

As in all other services where the final result depends on third parties, whether it is a trial, GR or brokerage services, the specialist takes money for his work, promising only to do everything possible to achieve the result, but cannot guarantee you the result.

In SEO, payment schemes are possible that protect the interests of the customer

Another thing is that risks can be shared in one way or another between the customer and the contractor, tying the contractor’s fee to achieve the result. As a customer, you most often risk some money and, more importantly, potential costs of missed opportunities, and your contractor should be prepared for the fact that his work will not bring profit.

Payment for items

We have already discussed in detail that positions are not the result. They are all different and they do not guarantee either traffic or conversion. For example, if you have high positions, but bad snippets – link descriptions on the search results page – then you won’t get traffic anyway, since your links will have a low CTR.

If the snippet says, “best price” and your price is just average, there will be no conversion. Do not settle for payment schemes for items and do not offer them yourself, this is a dead end.

Fixed Payment

Often, companies set aside a fixed budget for SEO. Then no one bothers to agree with a SEO contractor on a fixed amount of monthly services. In combination with prepayment according to the results of the report, this scheme is simple for the customer and comfortable for the contractor. Performers work best for those customers with whom it is pleasant to work – and fix makes work more pleasant.

The downside is that the volume of services is not the result, but the means to achieve it. If you prefer piecework schemes, a fix in its pure form will not suit you.

Pay for traffic

Traffic is not a business result in most cases (the exception will be media sites with advertising monetization). However, this is the most convenient trade-off metric. Our SEO Services Provider & Specialists understands how much traffic he will bring, and the customer can easily figure out what further return he will receive from this traffic.